DaveAI’s visualizer helped

Merino Laminates increase
qualified leads by > 30%

With 96% of customers preferring online shopping over the traditional methods today, the need for brands to strengthen their digital presence arises. In the home lifestyle industry, majority of the customers look for real time visualization of the product for a better overview on digital platforms.When it comes to surface products, as a customer, browsing through the catalogue the traditional way becomes time-consuming as different product combinations are involved. Choosing from the variety becomes tedious. With the help of a DaveAI solution, Merino Laminates has paved way for unique digital experiences that help witness a bunch of customer smiles.

Here’s how:

Analyzing the current requirement for Merino Laminates to enable a much simpler avenue to customize the laminates without the need to go to the actual store, team DaveAI proposed an AI assisted visualizer to be the optimum solution owing to its capability to allow the users to explore various textures and designs that matches their preference before the purchase.

The 3D visualizer

Merino laminates has integrated this 3D visualizer on their official website that has the following features-


Customization of the virtual landscape of the laminate designs


Application of designs and textures of laminates in concept areas


Personalized recommendations to the customers

With the deployment of a 3D visualizer, DaveAI assisted Merino Laminates in reaching a benchmark of


customers exploring the visualizer for various combinations of the laminates.


qualified lead enquiries with a constant rise in the rate of enquiries.

Technology used

The technology used by DaveAI optimizes both the illumination and colour realism but works on hardware with low specifications thereby improving the spectrum of usage. The visualizer also facilitates quick update of the catalogue by Merino Laminates without any changes to the existing layers and visuals through the incorporation of two pieces of technologies-

1. Intelligent data layer allowing the creation of a pipeline of processes.
2. Patent pending baking and rendering technology that helps maintain product realism.

The best part?

The data platform ingests a large amount of data about the usage patterns of the users, enabling Merino Laminates to understand what a customer is looking for and
which designs are trending to modify the catalogue and suggestions from time to time.https://www.youtube.com/watch?v=Z5ybN5kx1bc&t=8s

Merino laminates about DaveAI

“The one of its kind visualizer developed by DaveAI is helping our users visualize the products effectively and in an easy to use manner. With the help of this technology, understanding customer behaviour has become easier for us. It has been a wonderful journey with DaveAI.”

Bhavesh Jhalani

Head Digital Marketing, Merino Laminates


Know more about how the DaveAI-powered 3D visualizer is enabling Merino laminate to generate 2X leads. Download the complete case study here!