Impact of Augmented and Virtual Reality
AR/VR is a booming technology with potential integrations all over the place. The following whitepaper takes a research based approach assisted with focus group discussions and personal interviews to provide an analyzed conclusion about the scope and perception of AR/VR in retail application. Further inferences provide quantified understanding of the potential and limitations of the same.
Core idea of paper
– Analyze perception of AR/VR by customer and brands.
– Scope of AR/VR in online and offline segment.
AR/VR is the future of shopping - 47%
Expected growth rate of AR/VR - 46%
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